Internet shopaholism. We buy more than we need. Every sixth buyer thinks so

- I love online shopping. I always order something online, and if I don’t like it, I send it back. I usually buy clothes for myself and my children. says Anna, a 40-year-old sales representative from Warsaw, in an interview with Wprost.pl. The woman admits that she returns up to a third of the ordered items, but does not intend to abandon this purchase formula.

Online shopping. Convenience and time saving

She notes that online shopping is not only convenient for her, but also saves time. Another advantage is the lower price. Some things online are much cheaper than in a regular store. - This week I ordered school supplies and textbooks for the children and very nice shoes for myself. he adds. He orders complex products both at work and at home.

Martha, a PR specialist, also enjoys shopping online. - Instead of shopping after work, all it takes is a few clicks. This can be done even during a short break in work. - speaks. The biggest advantage of online shopping is the ability to quickly return without having to revisit the store.

- If I return online orders, it is most often due to the wrong size or mismatch of the product to the photos. Unfortunately, it often happens that something looks glamorous on the site, and when the package arrives, it turns out to be from low-quality material or even a different color. - claims.

Most young consumers shop online. They do it regularly

Ela, a digital marketer, speaks in the same vein. - I have several favorite stores where I always order the same size. Unfortunately, it happens that different clothes of the same brand have different sizes. Sometimes the size M fits, sometimes it’s small, and sometimes it’s too big. I believe that clothes should be presented in different shapes, then it is easier to find a cut. he points.

As many as 90 percent of young consumers shop online. More than half do it regularly. According to experts, the quick payback in e-commerce, which customers so willingly and often use, is the biggest advantage of online shopping. This is confirmed by recent reports.

A study by PayPo, the Polish leader in online payments for online purchases, shows that 94 percent. Poles are aware of the possibility of returning goods purchased online within 14 days without giving reasons. And they enjoy this right.

Online shopping. The advantage is the return of goods without explanation

More than half of respondents (55%) have returned items purchased online, with a quarter of them doing so at least 2-3 times in the last year. The most common reason for sending an order back is the wrong size or defective product. Almost every third respondent (36% each) holds this opinion both in the first and in the second case.

Third place was taken by products that do not meet the expectations of buyers. For this reason, 28% of ordered products are returned. the people interviewed. Almost every fourth respondent refuses the received parcel when he sees a product that does not match the description (26%), and every fifth (21%) when the ordered goods differ from those shown in the photographs.

Online shopping. One in six customers buys more than they need

“These data indicate that online retailers wishing to reduce excessive returns should pay particular attention to the range of products offered, as well as their presentation and the accuracy of the descriptions provided,” the authors of the study note. The report also shows that 80% of people order goods knowingly, although sometimes they refuse them, but one in six respondents (17 percent) buy more goods online than they need.

Buyers admit to doing so with the thought that some of them will be returned. They order goods, for example, to compare sizes or features. Some reasons seem trivial, others are related to the inability to make a quick decision.

Most often, buyers order extra goods due to free shipping in the store. This is the opinion of every eleventh buyer surveyed. The same number of people order additional products because they are not sure what they are buying. Still others buy more than they need during current sales - 6 out of 17%. groups of undecided persons or due to the possibility of later payment for purchases (3% of this group).